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EDMO recently announced a major enhancement to Student Copilot, its AI-powered enrollment assistant. In addition to voice and web conversations, prospective students can now text the Student Copilot to receive instant, personalized answers to enrollment-related questions, making it easier than ever for institutions to engage students on the communication channel they use most.
Today’s students expect the same convenience from universities that they experience in other aspects of their digital lives. Whether they’re asking about application deadlines, admission requirements, financial aid, transfer credits, or next steps in the enrollment process, many prefer to send a quick text instead of making a phone call. With two-way SMS support, Student Copilot enables institutions to meet students where they are while delivering fast, consistent, and accurate responses around the clock.
Unlike traditional chatbots that are limited to websites, Student Copilot provides a seamless omnichannel experience. Students can choose whether to call, chat or text and receive the same intelligent, institution-specific guidance regardless of how they reach out. If a conversation requires human intervention, the interaction can be seamlessly handed off to enrollment staff with full context, ensuring continuity and a better student experience.
Beyond responding to incoming student inquiries, Student Copilot also supports both one-to-one and one-to-many messaging, enabling institutions to communicate with prospective students proactively. Enrollment teams can send personalized messages to individual students for application updates, reminders, and follow-ups, while also launching large-scale SMS campaigns to share important announcements, deadline reminders, event invitations, and other time-sensitive communications. This combination of conversational AI and outbound messaging helps institutions engage students throughout the enrollment journey with timely, relevant, and personalized outreach.
“Students don’t think in channels. They simply want answers when they need them,” said Ashish Fernando, Founder and CEO of EDMO. “By adding text messaging to Student Copilot, we’re giving institutions another powerful way to remove friction from the enrollment journey. Whether a student prefers to call or send a quick text, they receive immediate, accurate, and personalized support that helps them move confidently toward enrollment.”
The new texting capability also helps enrollment teams operate more efficiently by reducing repetitive inquiries that consume valuable staff time. Routine questions are resolved instantly by Student Copilot, allowing counselors to focus on high-value conversations that require empathy, guidance, and personalized decision-making. Institutions benefit from improved responsiveness, greater engagement, and expanded support without increasing staffing requirements.
Built specifically for higher education, Student Copilot is powered by institution-approved knowledge and integrates with university systems to deliver accurate, contextual responses. Every interaction is designed to reinforce institutional policies, maintain consistency, and provide prospective students with a reliable source of information throughout the enrollment process.
The SMS capability is now available as part of Student Copilot, further expanding EDMO’s AI platform for higher education and helping institutions deliver modern, student-first enrollment experiences at scale.
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