KIL discovered EDMO’s solutions through its parent company’s acquisition of BridgeU, where EDMO was initially used in their high school career planning product. EDMO’s tools for undergraduate and international students aligned perfectly with KIL’s needs, offering a tailored approach to admissions and advising.
Table Of Contents
Overview
Kaplan International Languages (KIL), renowned for its focus on quality education and language acquisition, aimed to enhance its post-secondary program advising and admissions process in the United States and Canada. By partnering with EDMO, KIL automated critical processes and delivered faster, more personalized services.
“EDMO has been a game-changer for us. Decisions are faster, and the experience feels far more personal.” – Dong Chen, Director, Higher Education Programs, KIL
Challenges
Kaplan International Languages’ advisors were overwhelmed by manual tasks, limiting time for meaningful student interactions. Identifying best-fit institutions based on tuition, career goals, and eligibility required a more efficient, tech-driven approach. Additionally, KIL also faced difficulty in recommending institutions where particular guidelines had to be in place. For example, the Saudi Arabian Cultural Mission (SACM) had requirements for their students to attend only approved institutions, which required a lengthy and involved process from counsellors.
Choosing EDMO
KIL discovered EDMO’s solutions through its parent company’s acquisition of BridgeU, where EDMO was initially used in their high school career planning product. EDMO’s tools for undergraduate and international students aligned perfectly with KIL’s needs, offering a tailored approach to admissions and advising.
The Solution
EDMO implemented its Sales and Admissions modules to streamline advising and automate key processes. Features included:
- Instant Recommendations: Automatically matched students with institutions based on personalized criteria, including qualifications, preferences, and student needs.
- Customization for SACM: Ensured Saudi students were matched only to SACM-approved institutions.
- Efficient Consultations: Advisors easily scheduled and conducted brief sessions with immediate, data-driven results sent to students.
EDMO’s team provided hands-on support, ensuring a smooth adoption process.
Results
Kaplan International Languages saw reduced advisor workloads, faster decision-making, and increased student satisfaction. Automation allowed advisors to focus on impactful interactions, enhancing its reputation as an innovative education partner.
“EDMO streamlined tasks and tailored matches while handling SACM approvals. Their team was always ready to help.“ – Boubker El Akkari, Student Services and UPS Director, KIL
Conclusion
KIL’s partnership with EDMO transformed admissions, combining efficiency with personalization. By automating routine processes, Kaplan International Languages improved both operations and student outcomes, setting a benchmark for innovation in education.
Also Read: Why Higher Ed Needs to Rethink the Admissions Funnel
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