How Can AI-Powered Chatbots Boost Enrollment Rates?

AI-powered chatbots are changing the way universities connect with students. These chatbots provide instant answers, guide applicants through the admission process, and improve communication. As a result, more students complete their applications and enroll. Many universities in the U.S. have successfully used chatbots to boost engagement and increase enrollment numbers.

• Georgia State University (GSU): Introduced “Pounce,” a chatbot that communicated with admitted students to reduce “summer melt.” This initiative resulted in a 4% decrease in summer melt, leading to 324 additional enrollments.
• University of Illinois: Launched “Alma,” an AI chatbot for their iMBA program. Potential students who interacted with Alma were 72% more likely to apply compared to those who did not use the chatbot. Alma also answered 99.5% of student questions, reducing administrative workload.

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These examples show that AI chatbots make the admission process easier and more engaging for students. By providing quick support and clear guidance, universities can increase applications and improve enrollment rates.

How AI Chatbots Improve University Applications and Enrollment

AI chatbots improve the admission process by providing instant support, personalized guidance, and automated reminders. They increase student engagement, reduce administrative workload, and ensure applicants stay on track with deadlines. Universities using chatbots have seen higher application rates and improved enrollment numbers.

Instant and 24/7 Assistance

Traditional university admissions offices operate within limited hours, making it difficult for international students to get timely responses. AI chatbots provide 24/7 support, answering questions about application deadlines, documents, eligibility, and courses. This ensures students receive instant information, improving their application experience. A survey found that 99% of students consider 24/7 support important when engaging with universities. Implementing AI chatbots enhances student engagement and boosts enrollment rates. With EDMO’s Conversation Intelligence, universities can achieve 10x faster student response times, reducing inquiry response time from days to seconds. This enhances student engagement and boosts enrollment rates.

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Personalized Guidance for Potential Students

AI chatbots can evaluate a student’s interests, academic background, and career goals to offer recommendations on courses, programs, and scholarships. By providing personalized guidance, universities can make students feel more confident about their choices, increasing their chances of applying. For example, Purdue University’s AI assistant handled 82% of initial conversations with potential students. 35.5% of those who engaged with the chatbot submitted applications, the highest conversion rate among the university’s digital recruitment tools.

Automated Follow-Ups and Reminders

AI chatbots help ensure that potential students stay on track by sending automated follow-ups and reminders about application deadlines, required documents, and important events. These notifications keep students engaged and reduce the chances of missed opportunities. Georgia State University’s ‘Pounce’ chatbot effectively reduced summer melt by providing timely information and reminders, contributing to higher enrollment rates.

Increasing Enrollment Deposits

AI chatbots keep admitted students engaged by sending reminders about deadlines, answering queries, and offering guidance on the next steps. This continuous support reduces hesitation and encourages students to complete their enrollment. For instance, Carnegie Mellon University introduced an AI chatbot to help potential and admitted students. By offering real-time support and reminders, the university saw a 31% increase in admitted students submitting their enrollment deposits.

Reducing Administrative Burden

AI chatbots handle repetitive tasks like answering FAQs, providing application updates, and guiding students through the enrollment process. This automation frees up university staff to focus on more complex student needs. For example, the University of Murcia’s chatbot, “Lola,” successfully addressed 90% of student inquiries, handling approximately 28,000 queries annually. With EDMO’s Conversation Intelligence, universities can achieve an 80% reduction in manual effort, freeing up staff for higher-value interactions and improving the student experience.

Conclusion

AI-powered chatbots are transforming university admissions by providing instant support, personalized assistance, and a seamless application experience. By improving communication and reducing administrative workloads, chatbots help universities attract and enroll more students, ensuring a smooth and efficient admission process. With EDMO’s  AI-driven solutions, universities can automate student interactions while ensuring accuracy and responsiveness. As the only CRM-integrated AI solution for student enrollment, EDMO helps universities streamline admissions, boost engagement, and improve enrollment rates.

WRITTEN BY

Aastha Aarya

Study Abroad Expert

Aastha Arya is a Senior Content Writer at EDMO who writes about topics covering education technology, AI, and case studies pertaining to the higher education sector. She has a 4-year of experience in this field and also likes to delve deeper into the role of AI tools empowering universities by automating high-priority tasks such as document review, processing, responses to student queries, etc.

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