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Empowering university career services | A case study of SRM University

With over 52,000 students, 3200 faculty members, and a sprawling 400-acre campus, the SRM Institute of Science and Technology is India’s #1 engineering college. The institution distinguished itself by becoming one of the first few universities offering study abroad guidance to its students. Here’s how they did it.

One’s destination is never a place but a new way of seeing things.

Henry Miller

According to the MEA (Ministry of External Affairs), about 261,406 Indian students went abroad in 2020. Although the figure was half of 2019 (588,931) numbers, MEA reported it to be a substantial count in light of the COVID-19 pandemic. The number of Indian students currently pursuing higher education abroad estimates at nearly 10.9 lakhs.

Anticipating a rise in the number of aspirants looking to pursue higher education abroad post-pandemic, SRM University employed a solution that would make it much easier for its students to grab study abroad opportunities and gain higher success rates. To accomplish this, SRMIST partnered with iSchoolConnect—an emerging AI technology platform designed to make the process of applying to international universities hassle-free. Their partnership revolutionized the way Indian institutions measure and scale student success.

About SRM University

Located in Kattankulathur, near Chennai, SRM University is home to 52,000+ students and a 3200-strong faculty. It is ranked 35th nationally by the National Institutional Ranking Framework (NIRF) and globally rated as ‘Four Star’ by QS Rankings. The university has seven campuses—three in Tamil Nadu, one in Delhi NCR Delhi, one in Sikkim, one in Sonipat, and one in Amaravati—spread across 400 acres.

Besides Indian students, SRM University welcomes aspirants from the US, Europe, and China. NAAC accredits the university with the highest ‘A++ Grade’. It also offers scholarships of over ₹32 crores to its students yearly. The institution collaborates with numerous national and international organizations and universities and has produced over 25,000 publications and 30+ patents.

About iSchoolConnect

iSchoolConnect is an AI-product company that assists students across the globe in fulfilling their study abroad aspirations. They also help international institutions and enterprises transform their end-to-end admission and graduate success ecosystem through cutting-edge AI technology.

iSchoolConnect is a growing company with 200+ employees and offices in India, US, and Thailand. Several academic institutions and organizations, including SRM Institute of Science and Technology, California State University, and UC Berkeley Extension, use its services to touch millions of students’ lives on a global scale.

Why did SRM University collaborate with iSchoolConnect?

A lot of us believe that higher education is a great path to choose during a pandemic. You’re practically training yourself as you wait to enter the market at the right time. Our partnership with iSchoolConnect couldn’t have been engendered at a better moment.

Mr. Kartar Singh, Director of International Relations, SRMIST

Graduate success is the top priority most students consider while being admitted to a college or university. Therefore, institutions must give a clear idea of the organizations that hired their students, the highest CTC procured, and the number of graduates that opted for overseas education. While all of these factors attract students, it is also necessary that educational institutions constantly work on improving these factors.

The training and placement officers at almost every institution are responsible for training and helping students get better jobs and career opportunities. In addition, they are also responsible for keeping track of students’ success and progress. However, in an institution as big as SRM, with more than 50,000 students spread across seven campuses, it is difficult for these officers to keep the calculation of all these manually. It gets more cumbersome when these officers try to assess the status of those students who want to study abroad.

How did iSchoolConnect help SRM University?

Better offers come with successful profiles. Seeing iSchoolConnect share this value with us is what nurtured our partnership so effectively. From the get-go, they combined their technical expertise with personalized training sessions to guide our students during every step of the application process.

Mr. Kartar Singh, Director of International Relations, SRMIST

Here is when iSchoolConnect entered the scene. Having a team with a collective experience of approximately 80+ years and technical competence, iSchoolConnect welcomed about 1600 SRM Chennai students to a session on “All about studying overseas.” Among those interested, the firm provided services to 170+ hopefuls, managing their complete end-to-end university application procedure.

Because iSchoolConnect’s technology is computerized and AI-based, it was simple to determine where each of these pupils stood at any given time. SRM Chennai tracked the progression of its students using a single, consolidated report, whether it was the ‘Shortlisting Stage,’ ‘Documentation Stage,’ ‘Application Stage,’ ‘Offer Letter,’ ‘Scholarship Stage,’ or ‘Visa Stage.’ Each hopeful applied to and was admitted to numerous foreign universities, resulting in an overall success percentage of 59 percent! Among these institutions are Penn State University, New York University, Duke University, Carnegie Mellon University, and Boston University.

iSchoolConnect’s Technology

  1. Conversational AI (Student Engagement & Enrollment Assistant)
  • 24/7 AI-Powered Chatbots
  • Predictive Routing
  • Live Advisor Assistance
  • Real-Time Student Analytics

2. Essay and SOP Grading (Document Analysis & Grading Systems)

  • Grammar Check
  • Plagiarism Checker
  • Sentence Forming
  • Subjective Grading

3. Video Interview Analysis (Video Interview Analysis)

  • Facial Gesture Recognition
  • Emotion Detection
  • Behavioral Analytics
  • Real-Time Training

4. Document Understanding (Doc Classification & Data Understanding)

  • Resume Reading Capability
  • Transcript Interpretation
  • One-click Profile Fill-up
  • Benchmarking Tools

All-in-one Counselling Ecosystem

  1. End-to-End Study Abroad Assistance: From recommending universities to profile analysis and document curation, we assist students right from the beginning until the pre-departure.
  2. AI Tools and Human Counsellors: Aspirants are mentioned by top career counselors, experts in higher education abroad, and a robust AI that provides unbiased feedback.
  3. 750+ Global University Partners: With over 750+ university partners, we make sure we connect each student with the right college.

Services provided by iSchoolConnect to SRM University

EXPLORE1. Initial Counselling
2. Document Checklist
3. Program Recommendation
4. Live Chat Support
FLY1. Single Application
2. Dedicated Mentor
3. Essay and SOP Grader
4. Visa Assistance
5. Video Interview Tool
APPLY1. Travel Assistance
2. Loan Assistance
3. Scholarship Assistance
4. Housing and Roommate Connect

How did SRM University go global?

  1. More than 2000 students attended the ‘Study Abroad Webinar’.
  2. 1500 SRM students aspired to study abroad
  3. 200 SRM students were supported by iSchoolConnect
  4. 500 SRM students filled out the application forms via our portal
  5. 120 SRM students received university admits

Why did SRM University and iSchoolConnect opt for this solution?

SRM has been a valuable partner for us since the very beginning. Helping their students and integrating our systems with their International Relations Department was our foremost priority. We have been successful in doing so this year, but we’re excited to scale this up to 2000+ students during the next cycle.

Ashish Fernando, CEO, iSchoolConnect

AI and technology have indeed started to transform India’s educational future. SRM and iSchoolConnect realize this and are eager to enjoy the benefits that ed-tech has had to offer. Having a single platform where you can see an overview of each student’s progress allows you to not only remain up to speed on everything but also assist your pupils in the proper way.

Furthermore, while scalability provides substantial benefits, the need for a human touch cannot be overstated. As a result, batch consulting at iSchoolConnect is unheard of. iSC has always provided each SRM student with individual consultation and specialized dashboards, as well as professional advice at every stage of the route.

Students may also join webinars on profile development, shortlisting courses, countries, institutions, exam prep, study abroad documentation, visa applications, and anything else related to foreign education.

At the same time, iSchoolConnect contacts SRM leaders on a monthly basis to provide an update on their student’s progress and actionable data, benefiting both the institution and its students.

Conclusion

iSchoolConnect gives a wide range of facilities, including seminars and workshops, international connections, access to the AI portal, dedicated counselors, and weekly reports. To know more about the iSchoolConnect’s facilities and study programs, contact us on:

Website: ischoolconnect.com

Contact Number: +91 9999909619

Email Address: vaibhav@ischoolconnect.com

Instagram Handle: @iSchoolConnect

WRITTEN BY
Abhishek
Study Abroad Expert
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