Empowering university career services | A case study of SRM University

One’s destination is never a place but a new way of seeing things.

About SRM University

SRM Institute of Science and Technology (SRMIST) is a top-ranking university in India, with over 52,000 students and 3,200 faculty members across multiple campuses, including Chennai, Tiruchirappalli, Modinagar, Sonepat, Amaravati, and Gangtok. The university offers a wide range of programs in Engineering, Management, Medicine, Law, Science, and Agricultural Sciences.

Ranked 13th in NIRF 2024 for Engineering, SRMIST is NAAC accredited with an A++ grade, reflecting its high academic and infrastructure standards. SRMIST is also ranked 4th in India and 147th globally by UI Metrics. Known for its excellence in placements, SRMIST is a leader in private engineering education, ensuring quality learning and career success for its 50,000+ students.

About EDMO

Edmo is an innovative AI-driven platform designed to transform the way educational institutions operate and engage with students. By leveraging cutting-edge AI technology, Edmo helps colleges and universities streamline their processes, enhance student engagement, and improve enrollment conversions.

With features like document intelligence, Edmo automates the reading and analysis of documents, providing fast, accurate results. Our conversation intelligence fosters personalized, automated interactions that boost student engagement, while our human intelligence ensures that advanced technology is paired with expert guidance to deliver the best possible outcomes. Edmo empowers institutions to expand globally, meet their enrollment goals, and create lasting impacts on students’ academic journeys.

Why did SRM University collaborate with EDMO?

A lot of us believe that higher education is a great path to choose during a pandemic. You’re practically training yourself as you wait to enter the market at the right time. Our partnership with EDMO couldn’t have been engendered at a better moment.

Mr. Kartar Singh, Director of International Relations, SRMIST

Graduate success is the top priority most students consider while being admitted to a college or university. Therefore, institutions must give a clear idea of the organizations that hired their students, the highest CTC procured, and the number of graduates that opted for overseas education. While all of these factors attract students, it is also necessary that educational institutions constantly work on improving these factors.

The training and placement officers at almost every institution are responsible for training and helping students get better jobs and career opportunities. In addition, they are also responsible for keeping track of students’ success and progress. However, in an institution as big as SRM, with more than 50,000 students spread across seven campuses, it is difficult for these officers to keep the calculation of all these manually. It gets more cumbersome when these officers try to assess the status of those students who want to study abroad.

How did EDMO help SRM University?

Better offers come with successful profiles. Seeing EDMO share this value with us is what nurtured our partnership so effectively. From the get-go, they combined their technical expertise with personalized training sessions to guide our students during every step of the application process.

Mr. Kartar Singh, Director of International Relations, SRMIST

Here is when EDMO entered the scene. Having a team with a collective experience of approximately 80+ years and technical competence, EDMO welcomed about 1600 SRM Chennai students to a session on “All about studying overseas.” Among those interested, the firm provided services to 170+ hopefuls, managing their complete end-to-end university application procedure.

Because EDMO technology is computerized and AI-based, it was simple to determine where each of these pupils stood at any given time. SRM Chennai tracked the progression of its students using a single, consolidated report, whether it was the ‘Shortlisting Stage,’ ‘Documentation Stage,’ ‘Application Stage,’ ‘Offer Letter,’ ‘Scholarship Stage,’ or ‘Visa Stage.’ Each hopeful applied to and was admitted to numerous foreign universities, resulting in an overall success percentage of 59 percent! Among these institutions are Penn State University, New York University, Duke University, Carnegie Mellon University, and Boston University.

EDMO’s Technology

EDMO offers cutting-edge solutions designed to enhance student engagement, streamline operations, and optimize enrollment processes for institutions. Here’s how EDMO stands out:

1. Document Intelligence

• Data Compiling: Streamlines document processing for efficient application management.
• Process Applications: Simplifies workflows for faster decision-making.
• Real-Time Analytics: Provides actionable insights to improve application success.
• Document Reader: Interprets resumes, transcripts, and other critical documents.
• Student Compatibility: Matches students to the most suitable programs.
• Rating and Scaling: Offers evaluation metrics for quick profiling and decision-making.

2. Conversation Intelligence

• Auto Messaging: Engages students proactively through automated communication.
• Track Valuable Leads: Monitors and prioritizes student inquiries effectively.
• Analyze Students: Gathers insights to personalize communication strategies.
• Build Lead Profiles: Creates detailed profiles to tailor engagement.
• Auto-Nudge Students: Sends timely reminders to encourage action.

3. Human Intelligence

• 24/7 Assistance: Ensures round-the-clock support for students and staff.
• Dedicated Success Team: Provides expert guidance for seamless implementation.
• Guided Tool Training: Offers in-depth training for efficient use of EDMO tools.

All-in-one Counselling Ecosystem

1. Comprehensive Student Assistance: EDMO supports students throughout their journey, from university recommendations and application processes to document preparation and pre-departure guidance.
2. AI-Powered Solutions with Expert Support: Students benefit from a combination of advanced AI tools for personalized insights and dedicated human counselors to provide expert guidance, ensuring unbiased and effective decision-making at every step.
3. 1200+ Global University Partners: With over 1200+ university partners, we make sure we connect each student with the right college.

How did SRM University go global?

1. More than 2000 students attended the ‘Study Abroad Webinar’.
2. 1500 SRM students aspired to study abroad
3. 200 SRM students were supported by iSchoolConnect
4. 500 SRM students filled out the application forms via our portal
5. 120 SRM students received university admits

Why did SRM University and EDMO opt for this solution?

SRM has been a valuable partner for us since the very beginning. Helping their students and integrating our systems with their International Relations Department was our foremost priority. We have been successful in doing so this year, but we’re excited to scale this up to 2000+ students during the next cycle.

Ashish Fernando, CEO, EDMO

AI and technology have indeed started to transform India’s educational future. SRM and EDMO realize this and are eager to enjoy the benefits that ed-tech has had to offer. Having a single platform where you can see an overview of each student’s progress allows you to not only remain up to speed on everything but also assist your pupils in the proper way.

Furthermore, while scalability provides substantial benefits, the need for a human touch cannot be overstated. As a result, batch consulting at EDMO is unheard of. EDMO has always provided each SRM student with individual consultation and specialized dashboards, as well as professional advice at every stage of the route.

Students may also join webinars on profile development, shortlisting courses, countries, institutions, exam prep, study abroad documentation, visa applications, and anything else related to foreign education.

At the same time, EDMO contacts SRM leaders on a monthly basis to provide an update on their student’s progress and actionable data, benefiting both the institution and its students.

Conclusion

EDMO gives a wide range of facilities, including seminars and workshops, international connections, access to the AI portal, dedicated counselors, and weekly reports. To know more about the EDMO facilities and study programs, contact us on:

Website: ischoolconnect.com

Contact Number: +91 9999909619

Email Address: vaibhav@ischoolconnect.com

Instagram Handle: @iSchoolConnect

WRITTEN BY

Abhishek

Sr. Content Writer

Abhishek Surtanya is a Content Writer at EDMO, where he writes about the latest ed-tech and enrollment trends with clear, actionable insights for students and universities. With a knack for storytelling and a passion for higher-ed innovation, he brings fresh perspectives to every piece he pens—helping institutions connect with the learners who matter most.

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