Reimagining Campus Visits & Enrollment: Ashley Miller (ODU) on Data, AI & Student-Centered Strategy – Edu Unlocked

Ashley Miller

Guest

Associate Vice President for Enrollment Management, Old Dominion University
Ashley Miller serves as the Associate Vice President for Enrollment Management at Old Dominion University, where she brings nearly two decades of expertise in research, analytics, and data-driven decision-making across diverse sectors, including consumer packaged goods, biotechnology, pharmaceuticals, and higher education.
At Old Dominion University, Miller leads efforts to enhance enrollment strategies through the integration of advanced data insights, marketing analytics, and strategic planning. Her leadership focuses on aligning institutional goals with data-informed approaches that strengthen student recruitment, engagement, and success.
Before joining ODU, Miller held several key leadership roles within Indiana University and Purdue University. At Purdue, she served as the Principal of Marketing Insights and Analytics, guiding research initiatives that informed marketing strategies and enrollment priorities. Earlier, as the inaugural leader of the Office for Enrollment Strategy & Insights at IUPUI (Indiana University–Purdue University Indianapolis), she established a new framework for leveraging data and research to shape institutional enrollment strategy. Additionally, she oversaw marketing research and insights across all seven IU campuses, driving consistency and innovation in data utilization.
Beyond her administrative responsibilities, Miller continues to contribute to academia as an Adjunct Professor of Data Science at Indiana University, sharing her expertise in analytics, research methodologies, and data strategy.
Key Achievements:
1. Nearly 20 years of experience in research, analytics, and insights across multiple industries.
2. Leads strategic enrollment management initiatives at Old Dominion University.
3. Founded and directed IUPUI’s first Office for Enrollment Strategy & Insights.
4. Oversaw marketing research and insights for all seven Indiana University campuses.
5. Served as Principal of Marketing Insights and Analytics at Purdue University.
6. Holds a B.S. in Marketing and M.S. in Data Science from Indiana University.
7. Adjunct Professor at Indiana University, teaching data science courses.

Ashish Fernando

Host

Founder & CEO, EDMO
Ashish Fernando is the visionary founder and CEO of EDMO, a revolutionary educational technology platform that's transforming how people learn and grow. With over 15 years of experience in education and technology, Ashish has dedicated his career to making quality education accessible to learners worldwide. Before founding EDMO, Ashish held leadership positions at several prominent EdTech companies and worked as an educational consultant for Fortune 500 companies. He holds an MBA from Stanford Graduate School of Business and a Master's in Computer Science from MIT. Ashish is a frequent speaker at educational conferences and has been featured in publications such as EdTech Magazine, Learning & Development Today, and TechCrunch. He's passionate about the intersection of technology and human potential, believing that the right tools can unlock extraordinary learning outcomes for everyone. Under his leadership, EDMO has grown to serve over 100,000 learners globally and has partnerships with leading educational institutions and corporations. Ashish continues to drive innovation in personalized learning, adaptive assessment, and educational analytics.
Key Achievements
1. Founded EDMO in 2019, now serving 100,000+ learners globally
2. Named 'EdTech Innovator of the Year' by Learning Technology Awards 2023
3. Featured speaker at Global Education Summit 2024
4. Published researcher in educational technology and learning analytics
5. Advisor to multiple EdTech startups and educational initiatives