Franklin & Marshall College collaborates with EDMO to boost their student engagement and admission strategy

Collaboration to empower Franklin & Marshall College to make better engagement and admissions decisions with the help of the EDMO platform.

Franklin & Marshall College forges a partnership with EDMO, an AI-enabled EdTech platform, to up its student engagement and admission game.

Through this partnership, Franklin & Marshall College will have access to EDMO’s services, which will help increase the university’s brand equity and serve as a conduit between the university and the Indian audience.

EDMO will perform content, social media, and marketing campaigns for Franklin & Marshall College and conduct exclusive virtual workshops for its student audience. EDMO is committed to boosting lead generation and student engagement for Franklin & Marshall College.

“Franklin & Marshall College strives to create a safe, inclusive, and welcoming environment for all students. The university has been looking into sustainable solutions that will allow them more reach in countries like India while also strengthening engagement rates among its student body,” says Hillen Grason (Director of Recruitment, Franklin & Marshall College)

“The joining of these two brands is a powerful step forward in our efforts to strengthen initiatives and provide better services for students at every stage. With its comprehensive product lineup, the EDMO provides us with an invaluable tool that will help achieve all of those objectives more effectively than ever before!” Hillen adds further.

Speaking more extensively about this collaboration and the EDMO product line, Vaibhav Gupta, CMO and Co-founder, said, “The EDMO brand was built on the idea that institutions are what drives student success. Our products and services aim to help them meet those goals by providing a range of tools, from digital marketing campaigns to social media management. Our student-first approach is consistent with the fundamental educational precept of serving the student community’s diversity, which helps institutions tailor their outreach initiatives,” Vaibhav continues.

About EDMO: EDMO is an AI-based platform transforming the process of higher education abroad by assisting students and enabling them to make better decisions while saving time and money. We also collaborate with institutions and organizations operating globally in the higher education space to enhance their student engagement, enrollment, and success.

About Franklin & Marshall College: Franklin and Marshall College, based in Lancaster, Pennsylvania, is a residential college dedicated to excellence in undergraduate liberal education. It aims to inspire in young people of high promise and diverse backgrounds a genuine and enduring love for learning, to teach them to read, write, and think critically, to instill in them the capacity for both independent and collaborative action, and to educate them to explore and understand the natural, social and cultural worlds in which they live.

WRITTEN BY

Abhishek

Sr. Content Writer

Abhishek Surtanya is a Content Writer at EDMO, where he writes about the latest ed-tech and enrollment trends with clear, actionable insights for students and universities. With a knack for storytelling and a passion for higher-ed innovation, he brings fresh perspectives to every piece he pens—helping institutions connect with the learners who matter most.

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