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Educational institutions all over the world have numerous challenges to tackle. From applying appropriate marketing strategies to simplifying the student recruitment process, everything must sync with each other. iSchool360 is here to help educational institutions chalk out a system that can streamline processes like student application evaluation, etc., effortlessly.

Introduction

Nelson Mandela once said, “The weapon that can transform the world is education.” Apart from personal growth, education plays an important role in promoting social and political unity, financial growth, and productivity. However, educational institutions worldwide face many challenges that severely affect the rate of student enrollment, thus leading to a decline in the literacy rate.

Challenges that universities face

Educational institutions all over the world have numerous challenges to tackle. These challenges range from marketing and sales, to admissions, student engagement, and so on. However, the bigger challenge is that these processes must sync with each other.

Sometimes, the marketing strategies don’t work, and the student recruitment percentage declines. Planning strategies to overcome the challenges is the first stepping stone to success, which is where iSchoolConnect comes forth. Offering a module to tackle these challenges, iSchool360 will help institutes chalk out a system that includes everything in one place!

Optimizing the student acquisition module

It’s no secret that every university competes for new student applications with other famous institutions in an area. While applicants grew over the prior year, enrollment yields decreased. Ebbs and flows are unavoidable. But what can institutions do, despite these obstacles, to ensure their long-term growth?

The answer is simple – Institutions must establish their goals and benchmarks to effectively concentrate their resources and prepare for the forthcoming admission season. The first step in optimizing student acquisition is finding and attracting prospective students; post which, the other stages are to engage with them through personalized communication, advanced analytics, etc.

While this might sound very easy and hassle-free, it has many processes behind it. To make the entire process hassle-free, iSchool360 has developed four modules to optimize student acquisition at an affordable price.

1. Marketing Enablement Module

img-alt;advertisement-illustration.;Marketing tools by iSchoolConnect are the ultimate weapons of admission.

Often, institutes are so desperate to fulfill the enrollment targets that they waste money raising inquiry volume when the problem might be somewhere else in the “funnel.” While there is no such thing as a silver bullet, institutions can put measures in place to enhance their lead volume and quality.

It is quite natural for universities to wonder how iSchool360’s Marketing Enablement Module can increase the return on student recruiting efforts – both volume and quality of inquiries – without spending considerable money on marketing.

• To identify these shortcomings and provide strategies that can help institutions spread their word to a larger audience, iSchool360 has introduced some essential tools.
• These tools allow the institutions to attract more students and encourage the present university students to continue their higher education at the same institution.
• The marketing tools help find student prospects at the top of the funnel and drive them to campus with the institution’s fully-branded virtual experiences.

Some marketing tools provided by iSchool360 are as follows-

1. 360 Degree Marketing Funnel Dashboard: Using this tool, institutions can view, track and analyze all their advertisements available on different platforms like Instagram, Facebook, Google Ads, and many more on one single platform. It helps the institutions save their time and helps them get a much better analysis of how to improve ads.
2. Dedicated Microsite for Prospective Students: iSchoolConnect has its university page consisting of thousands of universities and all vital information regarding their rankings, fees, etc. This tool by iSchool360 provides the universities with their page on iSchoolConnect, which helps them reach out to a broader audience and provides prospective students with an insight into the college.
3. Push Marketing Tools: Various push marketing strategies like email and video marketing help universities increase their reach. iSchool360’s dedicated push marketing tools include email and video marketing activities that help in targeting the database focused on branding and increased visits.
4. Website Conversational Chatbot: AI chatbots help universities answer numerous questions prospective students ask regarding applications, documents, and other things that are impossible to answer through human resources. Thus, iSchool360 has introduced a highly functional chatbot to answer all admissions-related queries on institutions’ admission webpages.
5. EDU Marketing Experts: While technology drives the majority of these tools, iSchool360 provides dedicated, full-time iSchoolConnect Marketing Experts trained to assist the universities with the entire marketing process, starting right from tracking the enrollment percentage to implementing strategies that can attract more prospective students.

2. Sales Enablement Module

Formally defining the sales enablement module, we could say it is the act of supplying knowledge, content, and techniques to the sales staff. It helps engage with prospects and leads more effectively, leading to better sales. However, sales representatives spend less than 36% of their time selling.

• Institutions must enable their sales team to make those hours count to fulfill the targets.
• They have to look for methods to reduce their time for data and content.
• To make the sales enablement module hassle-free, iSchool360 has developed some sales enablement modules.
• It helps institutions turn prospective students into enrolled students by customizing their messaging and utilizing iSchool360’s holistic analysis.

Some sales enablement tools are as follows-

1. 360 Degree Lead Funnel Dashboard: Keeping track of how students cope with the application process is essential for universities. ISchool360 has introduced a 360 Degree Lead Funnel Dashboard to keep track of this. Through this dashboard, institutions can track how prospective students engage at each step with the institution and reach the applicant stage.
2. Lead Propensity Dashboard: When the advertisements reach the target audience, the universities get many leads. However, not all leads are helpful. Some leads have higher chances of enrolling in the university. Identifying and engaging with these leads is very crucial in the admissions process.
3. Sales Team Performance Dashboards: If universities hire iSchool360 Sales Executives to manage the marketing and other admission processes, the institutions get access to Sales Team Performance Dashboards where they can view and analyze the performance of the sales personnel.
4. EDU Sales Experts: iSchool360 provides dedicated, full-time EDU Sales Experts for hire who can help the universities advertise their courses to prospective students. The Sales Experts explain various courses the university offers to prospective students who want to know about them.

3. Admissions Enablement Module

img-alt;students-in-a-university-illustration.;The entire process of university admissions is taken care by iSchoolConnect.

The third set of modules is called the admissions enablement module. While marketing and sales help the institutions spread their word to a broader audience, the admission modules help them make the application process for the students easier.

• From helping the students fill in their application forms to submitting the required documents, the iSchool Admissions Module offers a holistic approach.
• The module helps the universities optimize the relationship between the institution and prospective students.
• It allows them to book a meeting time with the institution instantly.
• In addition, institutions can scale their ability to recruit without losing the personal touch.

Some admissions enablement tools are as follows-

1. 360 Degree Admissions Dashboard: The 360 Degree Admissions Dashboard assists in tracking and managing the performance of the counselors in one single platform. Universities can view the number of active agents, students per agent, applications in progress, and other admission-related information.
2. Candidate Evaluation: Universities receive hundreds of applications every day. Assessing the quality of these applications by only employing human resources is impossible. Thus, iSchool360 has introduced the Candidate Evaluation Tool based on Artificial Intelligence and can give instant feedback on applicant quality based on a holistic candidate evaluation.
3. In-Country Representatives: While interacting with admission counselors, it is essential to ensure that students can benefit from talking with people representing the university or the country where the student wants to go for further studies. iSchool360 provides universities with hiring in-country representatives who can connect with prospects and applicants using better in-country representation and personalized marketing.
4. Trained Admissions Counselors: iSchool360 provides dedicated, full-time admission counselors and experts who can give prospects an in-depth understanding of how the university functions. These experts explain the different courses available in the university, the amenities and infrastructure that the university showcases, and so on. In addition to this, they also assist the students with the entire application process.

Omnichannel 24/7 Support

Educational institutions have something in common with retail businesses, which may not be clear. They’re all trying to figure out how to serve their audiences with seamless omnichannel experiences. Just as the retail industry adapts to today’s safety concerns, higher educational institutions are trying to guarantee that students have engaging digital experiences at every touchpoint. Here is when omnichannel experiences come into effect.

Omnichannel experiences significantly shape student journeys and are critical to satisfying students’ digital demands throughout their academic careers, from enrollment to graduation. Education has evolved into an omnichannel experience. eLearning has shown to be beneficial in allowing college and university instructors to maintain their students’ academic momentum as they attend both in-person and online programs. Omnichannel experiences are at work even before students become a part of the university. Students will most likely visit websites, social media, blog posts, and promotional materials to learn about a college or institution.

Ischool360’s omnichannel support

ISchool360 offers 24/7 Omnichannel Support to universities, giving them a 360-degree interaction experience for better engagement and support. When these channels operate together efficiently, prospective students may receive a clear picture of the advantages a school can provide. They may receive customized material based on their academic interests as they progress through the application procedure and gain a first impression of the school and the kind of digital experiences they’ll enjoy as a student.

Benefits of iSchool360’s omnichannel support

1. 24/7 Conversational Assistant (Chatbot): Universities can improve engagement on their website with all visitor segments, i.e., current and prospective students. AI chatbots help universities answer numerous questions prospective students ask regarding applications, documents, and other things that are impossible to answer through human resources. Thus, iSchool360 has introduced a highly functional chatbot that can switch between live human chat and autonomous modes.
2. Engagement Data: Analyzing how the visitors engage with your website can be an important segment to identify common queries. The Engagement Data provided by iSchool360 helps the universities access data on how users interact with your website. In addition, it provides them with analytics on frequently asked questions that the chatbots can incorporate.
3. Global Agency Support: While iSchool360 gives the provision to the universities for hiring EDU Marketing and Sales Experts and Admission Counsellors, it also allows them to be onboard or update new/existing agents on the platform with ease.
4. 24/7 Human Success Coaches: iSchool360 provides trained human success coaches who can engage with active students to clear their queries regarding the courses or application process to make the student experience much smoother and better.
5. 24/7 On-Demand Support Staff: iSchool360 provides support staff who are well-trained to connect with students and prospects on behalf of the university. These experienced and trained admissions staff help communicate and evaluate applicants during admission season.

Conclusion

iSchool360 has created an all-in-one platform that caters to all the universities’ needs, from implementing marketing strategies to supporting prospective students in their entire application process. The whole process has now become a lot easier and more hassle. With an affordable price range, iSchool360 provides all the comforts of student recruitment with a single click.