Western New England University collaborates with EDMO to boost their student engagement and admission strategy

Collaboration to empower Western New England University to make better engagement and admissions decisions with the help of EDMO platform.

Western New England University (WNE) forges a partnership with EDMO, an AI-enabled EdTech platform, to up its student engagement and admission game.

Through this partnership, Western New England University will have access to EDMO’s services, which will help increase the university’s brand equity and serve as a conduit between the university and the Indian audience.

EDMO will perform content, social media and marketing campaigns for WNE, along with conducting exclusive virtual workshops for its student audience. EDMO is committed to boost lead generation and student engagement for WNE.

“At WNE, student experience through the admissions cycle is our overriding priority. We have been seeking sustainable solutions that assist us in increasing our brand’s reach in prominent student-source countries like India while also bolstering student engagement and retention at the university,” says Rachael Lamson (Director of International Admissions, Western New England University)

“The coming together of the two brands is a step toward strengthening our initiatives and delivering better student services at every stage of the admissions and academic pathways. Our objectives will undoubtedly be met thanks to EDMO’s comprehensive product lineup,” Rachael adds further.

Speaking more extensively about this collaboration and the EDMO product line, Vaibhav Gupta, CMO and Co-founder, “EDMO is a brand that keeps student satisfaction at the epicenter of its products and services. Institutions are drivers of student success and to add to their efficacy is to add to student welfare and success.”

“As a B2B brand, our focus is to deliver products that help institutions align their outreach to the needs of the students in mind. Our student-first approach is consistent with the fundamental educational precept of serving the student community’s diversity, which helps institutions tailor their outreach initiatives,” Vaibhav continues.

About EDMO : EDMO is an AI-based platform transforming the process of higher education abroad by assisting students every step of the way and enabling them to make better decisions while saving time and money. We also collaborate with institutions and organizations operating globally in the higher education space to enhance their student engagement, enrollment and success.

About Western New England University: Western New England University is based in Springfield, Massachusetts and offers over 90 undergraduate and postgraduate academic programs through the Colleges of Arts and Sciences, Business, Engineering, Pharmacy and School of Law. We’re specialized in having an excellent geographic location, small class sizes, personalized attention, and commitment to preparing students for their careers.

WRITTEN BY

Abhishek

Sr. Content Writer

Abhishek Surtanya is a Content Writer at EDMO, where he writes about the latest ed-tech and enrollment trends with clear, actionable insights for students and universities. With a knack for storytelling and a passion for higher-ed innovation, he brings fresh perspectives to every piece he pens—helping institutions connect with the learners who matter most.

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