How Email Marketing Strategies Help Your School Grow<\/h2>\n\n\n\n In today\u2019s digital-first world, email marketing has become one of the most effective tools for colleges and universities to connect with prospective and current students. Unlike social media, where content is fleeting, emails reach students directly in their inbox\u2014providing a personalized, measurable, and cost-efficient way to share information.<\/span><\/p>\n\n\n\nDirect & Personal Communication<\/h3>\n\n\n\n Email enables institutions to bypass the clutter of social media and reach students in a space they actively monitor\u2014their inbox. Research by EAB shows that 68% of students prefer email at the start of their college search, rising to 77% later in the process. This allows universities to deliver targeted, stage-specific information such as program details, campus tour invitations, or scholarship opportunities. Personalization\u2014using names, program interests, and timelines\u2014can increase open rates by up to 29%.<\/span><\/p>\n\n\n\nHigh ROI & Cost Efficiency<\/h3>\n\n\n\n Compared to traditional outreach methods like direct mail or phone calls, email marketing offers unmatched scalability and cost-effectiveness. According to Omnisend, every $1 spent on email generates $36\u2013$44 in returns, outperforming paid ads and social campaigns. For budget-conscious admissions teams, this makes email a vital channel for maximizing reach without inflating costs. For example, some universities have shifted over 50% of their recruitment communication budget toward email campaigns because of proven conversion efficiency.<\/span><\/p>\n\n\n\nSupports the Enrollment Funnel<\/h3>\n\n\n\n Email marketing isn\u2019t just about outreach\u2014it nurtures students throughout the enrollment journey. Institutions can automate campaigns that send:<\/span><\/p>\n\n\n\n\nInquiry stage: <\/b>Welcome emails with program guides.<\/span><\/li>\n\n\n\nApplication stage:<\/b> Deadline reminders and tips for completing forms.<\/span><\/li>\n\n\n\nDecision stage:<\/b> Personalized acceptance letters and financial aid updates.<\/span><\/li>\n\n\n\nPost-admission:<\/b> Orientation details and housing information.<\/span><\/li>\n<\/ul>\n\n\n\nThis structured nurturing ensures students feel guided and supported, reducing dropout during the application process.<\/span><\/p>\n\n\n\nBuilds Trust & Institutional Branding<\/h3>\n\n\n\n Students don\u2019t choose universities based only on rankings\u2014they look for authenticity, culture, and alignment with personal values. Email campaigns allow schools to showcase alumni success stories, highlight campus diversity initiatives, and share faculty achievements. For instance, universities using storytelling-based email campaigns have reported 25\u201330% higher engagement compared to purely informational messages. This builds emotional connection and strengthens the institution\u2019s brand identity.<\/span><\/p>\n\n\n\nData-Driven Insights for Continuous Improvement<\/h3>\n\n\n\n Every email provides measurable insights\u2014open rates, click-through rates, conversions\u2014which admissions teams can analyze to improve future campaigns. For example, if program-specific emails achieve a 10% higher click rate, institutions can double down on segmented campaigns. A\/B testing subject lines or sending times further refines strategies. These analytics-driven improvements ensure marketing budgets are used effectively and campaigns evolve with student behaviour trends.<\/span><\/p>\n\n\n\nCurrent Email Trends in Higher Education <\/span><\/h3>\n\n\n\nHigher education email marketing is evolving rapidly, shifting from generic blasts to personalized, mobile-first, and AI-driven campaigns\u2014helping universities engage students more effectively and boost enrollment outcomes.<\/span><\/p>\n\n\n\nHyper-Personalization and Segmentation<\/h3>\n\n\n\n Generic \u201cone-size-fits-all\u201d emails are being replaced by hyper-personalized campaigns\u2014universities now segment audiences by program interest, geography, application stage, and even extracurricular preferences. For instance, sending tailored content about scholarships to first-generation applicants has shown up to 50% higher engagement.<\/span><\/p>\n\n\n\nMobile-First Design<\/h3>\n\n\n\n With over 46% of students opening emails on mobile devices (Omnisend, 2024), institutions are prioritizing responsive layouts, concise subject lines, and mobile-friendly calls-to-action. Schools that optimize for mobile report 15% higher click-through rates compared to desktop-heavy designs.<\/span><\/p>\n\n\n\nAutomation and Drip Campaigns<\/h3>\n\n\n\n Colleges are increasingly using marketing automation to nurture prospects. Drip sequences\u2014like welcome emails, application reminders, and acceptance congratulations\u2014help guide students seamlessly through the enrollment funnel. A 2023 Element451 study found that automated campaigns improve application-to-enrollment conversion by up to 20%.<\/span><\/p>\n\n\n\nStorytelling and Emotional Engagement<\/h3>\n\n\n\n Emails featuring authentic stories\u2014alumni success, student testimonials, faculty spotlights\u2014are outperforming purely informational ones. For example, UC Davis saw increased engagement when featuring short \u201cday in the life\u201d narratives in campaigns, aligning with Gen Z\u2019s preference for authentic voices.<\/span><\/p>\n\n\n\nInteractive & Visual Content<\/h3>\n\n\n\n Static text is being replaced by dynamic elements, such as GIFs, embedded videos, polls, and countdown timers for deadlines. These elements capture attention and create urgency. According to HubSpot, emails with video can boost click rates by 65%.<\/span><\/p>\n\n\n\nData Privacy and Compliance Focus<\/h3>\n\n\n\n With stricter regulations like GDPR and evolving U.S. privacy laws, institutions are prioritizing compliance and transparency. Opt-in forms, preference centres, and clear unsubscribe options are now essential to maintain trust and avoid penalties.<\/span><\/p>\n\n\n\nAI-Powered Optimization<\/h3>\n\n\n\n Artificial intelligence is shaping subject line testing, send-time optimization, and predictive segmentation. Platforms like Salesforce Marketing Cloud and Slate CRM are helping universities predict which students are most likely to engage or apply, allowing for more intelligent targeting.<\/span><\/p>\n\n\n\nStrategies for Effective Email Marketing<\/h2>\n\n\n\n<\/p>\n\n\n\n
Effective email marketing in higher education hinges on personalization, timing, and data-driven insights\u2014empowering institutions to engage prospects, nurture applicants, and ultimately elevate enrollment through tailored, meaningful communication.<\/span><\/p>\n\n\n\nPersonalize with Data-Driven Content<\/h3>\n\n\n\n Tailoring subject lines, body content, and calls-to-action (CTAs) to student profiles\u2014such as program interests or application stage\u2014makes communication more relevant and impactful.<\/span><\/p>\n\n\n\nExample:<\/b> Arizona State University boosted application completions by 25% through personalized emails with dynamic program-specific content. Campaign Monitor also reports personalized subject lines increase open rates by 26%.<\/p>\n\n\n\nImplement Drip Campaigns & Automation<\/h3>\n\n\n\n
Automated email sequences nurture students at every step\u2014welcome messages, deadline reminders, and follow-ups\u2014ensuring consistent communication without overwhelming staff.<\/span><\/p>\n\n\n\nExample:<\/b> Element451 found that drip campaigns improve application-to-enrollment conversions by up to 20%. UC Riverside used automated reminders for application deadlines, increasing submissions by 18%.<\/span><\/p>\n\n\n\nOptimize for Mobile Devices<\/h3>\n\n\n\n With nearly half of students checking emails primarily on smartphones, mobile-friendly design\u2014short subject lines, responsive layouts, and easy CTAs\u2014is non-negotiable.<\/span><\/p>\n\n\n\nExample:<\/b> Omnisend reports that 46% of students open emails on mobile, and mobile-optimized campaigns achieve 15% higher click-through rates. Purdue Global\u2019s mobile-optimized redesign improved CTR by 15%.<\/span><\/p>\n\n\n\nLeverage Storytelling for Emotional Connection<\/h3>\n\n\n\n Emails that highlight alumni success, student journeys, or campus culture resonate with Gen Z and Gen Alpha, who value authenticity and purpose.<\/span><\/p>\n\n\n\nExample:<\/b> UC Davis used storytelling campaigns featuring alumni narratives and saw engagement rates rise by 22%. Salesforce research also shows Gen Z prefers authentic storytelling over polished promotional content.<\/span><\/p>\n\n\n\nTest, Measure, and Refine with Analytics<\/h3>\n\n\n\n Continuous A\/B testing of subject lines, send times, and CTAs enables universities to learn what resonates and adjust campaigns accordingly.<\/span><\/p>\n\n\n\nExample:<\/b> A Midwestern university discovered that evening emails generated a 12% higher open rate than morning ones through A\/B testing. ClickPoint Software reports that higher ed campaigns average 18\u201325% open rates and 3\u20137% CTRs, benchmarks institutions use to refine performance.<\/p>\n\n\n\n
Higher education marketing increasingly relies on digital tools\u2014helping institutions attract, engage, and convert students through personalized communication, streamlined workflows, and data-driven strategies that boost enrollment outcomes efficiently.<\/span><\/p>\n\n\n\nCustomer Relationship Management (CRM) systems are the backbone of higher ed marketing. They centralize student data, track every interaction, and help segment prospects by demographics, interests, and application stage. With advanced analytics, CRMs enable admissions teams to deliver personalized communication and monitor student progress across the funnel.<\/span><\/p>\n\n\n\nSalesforce\u2019s Education Cloud and Technolutions\u2019 Slate are widely used by universities to automate recruitment workflows, improving conversion rates and reducing staff workload.<\/span><\/p>\n\n\n\nEmail Marketing & Automation (Mailchimp, Marketing Cloud, Element451)<\/h3>\n\n\n\n Email remains one of the most cost-effective marketing channels, with an ROI of $36\u2013$44 per $1 spent (Omnisend, 2024). Email automation tools allow universities to create drip campaigns for nurturing leads\u2014sending timely reminders, personalized acceptance letters, or financial aid updates.<\/span><\/p>\n\n\n\nElement451, designed specifically for higher ed, offers behavioral triggers and predictive analytics to guide applicants through the enrollment journey.<\/span><\/p>\n\n\n\nGen Z spends an average of 4+ hours daily on social platforms, making them critical touchpoints for engagement. Social media management tools allow universities to schedule posts, track engagement metrics, and run targeted campaigns across Instagram, TikTok, LinkedIn, and Facebook.<\/span><\/p>\n\n\n\nUniversities use TikTok campaigns for student life showcases, while LinkedIn is leveraged for graduate program recruitment and alumni engagement.<\/span><\/p>\n\n\n\nAnalytics & Insights (Google Analytics, Tableau, Power BI)<\/h3>\n\n\n\n Data analytics tools help universities track student behavior across websites, campaigns, and portals. By analyzing traffic sources, engagement metrics, and conversion paths, institutions can identify which strategies are working and where prospects drop off.<\/span><\/p>\n\n\n\nTools like Tableau enable enrollment dashboards that visualize application-to-enrollment conversion rates, giving leadership teams actionable insights to optimize marketing spend.<\/span><\/p>\n\n\n\nContent & Design Tools (Canva, Adobe Creative Cloud, Figma)<\/h3>\n\n\n\n Visual storytelling plays a huge role in attracting students. Design platforms allow institutions to create engaging graphics, brochures, infographics, videos, and even interactive campus maps. Canva is widely used for quick, templated content, while Adobe Creative Cloud powers professional campaigns.<\/span><\/p>\n\n\n\nEye-catching visuals increase click-through rates in emails and social ads, helping universities stand out in a crowded digital environment.<\/span><\/p>\n\n\n\nAI-powered chatbots provide 24\/7 instant support\u2014answering FAQs, guiding students through applications, and reducing inquiry response times. Some platforms also integrate with CRM systems to escalate complex cases to human advisors.<\/span><\/p>\n\n\n\nAccording to Salesforce (2023), universities using chatbots see inquiry response times drop from days to minutes, improving student satisfaction and reducing dropout during the decision-making phase.<\/span><\/p>\n\n\n\n<\/p>\n\n\n\n
How Email Marketing Strategies Help Your School Grow?<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n
Email marketing empowers schools to connect directly with students and parents, nurture relationships, and boost enrollment\u2014using personalization, automation, and data-driven campaigns to drive measurable growth and engagement.<\/span><\/p>\n\n\n\nBoost Enrollment Rates<\/h3>\n\n\n\n One of the most direct benefits of email marketing is improved enrollment. Schools can send personalized messages at key points\u2014like application deadlines, open house invites, and acceptance notifications. This ensures families don\u2019t miss necessary steps. Automated reminders also reduce the risk of students abandoning the process halfway.<\/span><\/p>\n\n\n\nStrengthen Parent & Student Engagement<\/h3>\n\n\n\n Email is a powerful way to build ongoing relationships. Newsletters, event updates, and progress reports keep families engaged beyond admissions. Consistent communication creates trust and positions the school as transparent and student-focused.<\/span>Cost-Effective Outreach<\/h3>\n\n\n\n Compared to print campaigns or phone outreach, email marketing is far more affordable and scalable. A single campaign can reach thousands of families at virtually no additional cost. With automation, schools save staff time while maintaining consistent communication.<\/span>Build School Branding<\/h3>\n\n\n\n Email marketing isn\u2019t just about information\u2014it\u2019s also about storytelling. By showcasing alumni achievements, highlighting school values, and sharing campus life, schools can strengthen their brand identity. This attracts prospective students and reassures parents that they\u2019re choosing a trusted institution.<\/span>Leverage Data & Insights<\/h3>\n\n\n\n Every email campaign generates measurable insights\u2014open rates, click-through rates, conversion rates, and unsubscribes. Schools can analyze this data to refine their messaging, determine the best times to send, and identify which topics resonate most with families.<\/span><\/p>\n\n\n\nHow to Create Effective Email Marketing Campaigns for Higher Education<\/h2>\n\n\n\n Effective email campaigns in higher education require personalization, segmentation, and automation\u2014helping universities engage prospective students, improve application completion, and strengthen enrollment outcomes through data-driven, mobile-friendly, and storytelling-based strategies.<\/span><\/p>\n\n\n\nDefine Clear Goals<\/h3>\n\n\n\n Establishing objectives ensures campaigns are focused and measurable. Goals may include boosting inquiries, improving event attendance, or increasing yield rates. Clear goals also help determine key performance indicators (KPIs).<\/span>Segment Your Audience<\/h3>\n\n\n\n Dividing audiences by demographics, program interests, or application stage makes communication more relevant. Segmentation ensures prospective undergraduates don\u2019t receive duplicate content as alumni or graduate applicants.<\/span><\/p>\n\n\n\nPersonalize Content<\/span><\/h3>\n\n\n\nBeyond first names, personalization includes dynamic program details, scholarship opportunities, or next-step prompts based on the student\u2019s journey. This increases engagement and strengthens trust.<\/span>Automate with Drip Campaigns<\/h3>\n\n\n\n Automation ensures students receive timely, consistent communication\u2014welcome messages, application reminders, and acceptance congratulations\u2014without requiring manual intervention from admissions teams.<\/span>Optimize for Mobile Devices<\/h3>\n\n\n\n With nearly half of students checking emails via smartphones, mobile-responsive designs, short subject lines, and clear CTAs are essential for better engagement.<\/span>Omnisend notes that 46% of students open emails on mobile, and Purdue Global\u2019s mobile-optimized design increased CTR by 15%.<\/span><\/p>\n\n\n\nIncorporate Storytelling & Visuals<\/h3>\n\n\n\n Authentic narratives and visuals resonate with Gen Z, who prefer emotional connections over plain information. Showcasing alumni, student life, or campus highlights helps create a lasting impression. <\/span>UC Davis used alumni success stories in campaigns and saw engagement rise by 22%.<\/span><\/p>\n\n\n\nTest, Measure, and Improve<\/h3>\n\n\n\n A\/B testing subject lines, timing, and CTAs allows institutions to refine strategies continuously. Tracking metrics like open rate and click-through rate ensures campaigns stay effective.<\/span>A Midwestern university found that evening emails delivered a 12% higher open rate than morning ones through A\/B testing.<\/span><\/p>\n\n\n\nBest Email Marketing Practices for Schools and Universities<\/h2>\n\n\n\n Email marketing helps schools and universities connect directly with students and parents, boost enrollment, and strengthen engagement\u2014using personalization, automation, mobile optimization, and data-driven strategies for impactful communication.<\/span><\/p>\n\n\n\nPersonalize Every Email<\/h3>\n\n\n\n Go beyond \u201cDear Student.\u201d Use names, program interests, and application stage details to make emails feel relevant. Personalized subject lines alone can increase open rates by 26%.<\/span>Segment Your Audience<\/h3>\n\n\n\n Divide audiences by demographics, program interest, or enrollment stage. Segmentation ensures that high school seniors, graduate applicants, and alumni receive messaging that resonates with their needs.<\/span>Keep Content Clear and Concise<\/h3>\n\n\n\n Students skim emails\u2014so use short paragraphs, bullet points, and a strong CTA. Clear, focused content boosts click-through rates by up to 15%.<\/span>Optimize for Mobile Devices<\/h3>\n\n\n\n Nearly 46% of students check emails on phones (Omnisend). Responsive layouts, short subject lines, and mobile-friendly buttons prevent emails from being ignored.<\/span>Leverage Automation & Drip Campaigns<\/h3>\n\n\n\n Automated sequences send timely reminders, event invites, and deadline alerts\u2014reducing manual effort. Drip campaigns improve application-to-enrollment conversion by up to 20%.<\/span>Incorporate Storytelling & Visuals<\/h3>\n\n\n\n Share alumni success stories, student spotlights, and campus life visuals. Authentic narratives resonate more with Gen Z, as shown by UC Davis achieving 22% higher engagement through alumni-centered emails.<\/span>Ensure Compliance & Transparency<\/h3>\n\n\n\n Follow GDPR and CAN-SPAM regulations, include unsubscribe options, and honor preferences. Transparent communication builds trust, especially with Gen Z, who are highly privacy-conscious.<\/span>Measure, Test, and Refine<\/h3>\n\n\n\n Track open rates, click-through rates, and conversions. A\/B testing subject lines and send times helps refine campaigns\u2014universities have found evening sends can boost open rates by 12%.<\/span>How to Legally Send Marketing Emails in Higher Education<\/h2>\n\n\n\n Sending marketing emails in higher education requires compliance with privacy laws, ethical communication, and transparent practices\u2014ensuring trust with students and parents while protecting institutions from legal and reputational risks.<\/span><\/p>\n\n\n\nObtain Proper Consent<\/h3>\n\n\n\n Always use opt-in methods (sign-up forms, application checkboxes) to secure student or parent permission before sending marketing emails. This complies with GDPR and CAN-SPAM requirements.<\/span>Provide Clear Unsubscribe Options<\/h3>\n\n\n\n Every email must include an easy way to opt-out. Failing to provide this is a violation under CAN-SPAM (U.S.) and GDPR (EU).<\/span>Be Transparent About Data Use<\/h3>\n\n\n\n Clearly state why you\u2019re collecting email addresses and how they\u2019ll be used\u2014whether for admissions updates, event invites, or newsletters. Transparency builds trust.<\/span>Avoid Misleading Subject Lines<\/h3>\n\n\n\n Subject lines should reflect the actual content of the email. Misleading or deceptive subject lines can lead to penalties under CAN-SPAM.<\/span>Emails must display the school\u2019s correct name, domain, and contact information so recipients can verify the sender.<\/span>Segment & Respect Preferences<\/h3>\n\n\n\n Allow recipients to select what type of emails they want (admissions updates, alumni news, events) to avoid spam complaints and improve engagement.<\/span>Maintain Data Security<\/h3>\n\n\n\n Store email lists securely and follow FERPA (U.S.) and GDPR (EU) requirements to protect student data from misuse or unauthorized access.<\/span>Key Ways to Protect Your Email Domain Health<\/h2>\n\n\n\n Protecting your email domain health is essential for ensuring high deliverability, avoiding spam filters, and maintaining trust\u2014helping schools and universities maximize the impact of their email marketing campaigns.<\/span><\/p>\n\n\n\nAuthenticate Your Emails (SPF, DKIM, DMARC)<\/h3>\n\n\n\n Implement authentication protocols to verify your institution as the sender. This prevents spoofing, boosts deliverability, and builds credibility with inbox providers.<\/span>Maintain a Clean Email List<\/h3>\n\n\n\n Regularly remove inactive, duplicate, or invalid addresses. A clean list reduces bounce rates and improves open and click-through rates.<\/span>Monitor Sending Frequency & Volume<\/h3>\n\n\n\n Avoid sudden spikes in email volume. Gradually increase sending activity (\u201cwarming up\u201d your domain) to prevent being flagged as spam.<\/span>Send campaigns through trusted platforms (e.g., Salesforce Marketing Cloud, Mailchimp, HubSpot) that follow compliance standards and monitor deliverability.<\/span>Segment Your Audience<\/h3>\n\n\n\n Target specific groups with relevant content. Sending fewer but more personalized emails lowers complaint rates and strengthens sender reputation.<\/span>Track Engagement Metrics<\/h3>\n\n\n\n Monitor open rates, click-throughs, and spam complaints. Low engagement signals inbox providers to downgrade your reputation, so adjust strategy quickly.<\/span>Avoid Spam Triggers<\/h3>\n\n\n\n Stay clear of excessive caps, misleading subject lines, and spammy words like \u201cFree!!!\u201d to maintain trust and improve inbox placement.<\/span><\/p>\n\n\n\nThe best college marketing campaigns use creativity, data, and authenticity to connect with Gen Z\u2014driving enrollment and engagement through digital storytelling, personalized outreach, and student-centered communication strategies.<\/span><\/p>\n\n\n\nOregon State University \u2013 TikTok Storytelling<\/h3>\n\n\n\n OSU tapped into TikTok to showcase student life, campus events, and \u201cday in the life\u201d content. These relatable short videos gained thousands of shares and helped increase campus visit sign-ups.<\/span>University of Wisconsin \u2013 Personalized Email Journeys<\/h3>\n\n\n\n By segmenting audiences and tailoring content to specific programs, UW boosted open rates by 20%. Applicants received reminders, scholarship info, and faculty highlights that aligned with their academic interests.<\/span>Harvard University \u2013 Alumni Storytelling Series<\/h3>\n\n\n\n Harvard\u2019s campaign featured alumni success stories across social media and email newsletters, reinforcing its global reputation. These narratives built emotional connections and positioned Harvard as a place where ambitions thrive.<\/span>Western Governors University \u2013 Data-Driven Campaigns<\/h3>\n\n\n\n WGU leveraged predictive analytics to identify student intent and automate outreach. The approach reduced staff effort and increased application-to-enrollment conversions by 15\u201320%, showcasing the impact of smart automation.<\/span>University of Michigan \u2013 Instagram Takeovers<\/h3>\n\n\n\n By handing Instagram to current students, Michigan provided an authentic view of campus culture. This transparency resonated with Gen Z, improving follower engagement and generating more inquiries from prospects.<\/span><\/p>\n\n\n\nSummary<\/h2>\n\n\n\n Email marketing has become a powerful growth engine for schools and universities, replacing traditional brochures and phone calls with direct, personalized communication in the inbox. Research shows that 68\u201377% of students prefer email during the admissions journey, with nearly half checking on mobile devices daily. This makes email a cost-effective channel, delivering an impressive $36\u2013$44 ROI per $1 spent. Institutions are using personalization, segmentation, and drip automation to nurture students at every stage\u2014from inquiry to enrollment\u2014while leveraging storytelling and visuals to build trust and brand identity. Current trends highlight mobile-first design, AI-driven optimization, and interactive content, all supported by compliance with privacy laws like GDPR and CAN-SPAM. Protecting email domain health through authentication and clean lists further ensures deliverability. Standout campaigns\u2014from Oregon State\u2019s TikTok storytelling to Harvard\u2019s alum narratives\u2014prove that creativity, data, and authenticity help colleges strengthen engagement, boost applications, and meet Gen Z\u2019s expectations for fast, relevant communication.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Introduction Choosing a university today starts not with campus tours, but with the inbox. For millions of prospective students, the first touchpoint with a college isn\u2019t a phone call or brochure\u2014it\u2019s an email. Recent surveys reveal that 68% of students prefer email as their primary source of communication at the start of their college search, […]<\/p>\n","protected":false},"author":46,"featured_media":23587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","two_page_speed":[],"footnotes":""},"categories":[1047],"tags":[],"class_list":["post-23580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-in-education"],"acf":[],"modified_by":"Aastha Arya","_links":{"self":[{"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/posts\/23580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/comments?post=23580"}],"version-history":[{"count":5,"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/posts\/23580\/revisions"}],"predecessor-version":[{"id":23661,"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/posts\/23580\/revisions\/23661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/media\/23587"}],"wp:attachment":[{"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/media?parent=23580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/categories?post=23580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goedmo.com\/blog\/wp-json\/wp\/v2\/tags?post=23580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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